Friday, August 11, 2006

Landing page copy - Lounge Pass and Priority Pass

Priority Pass and Lounge Pass – Vivid Lime (Digital marketing agency)


Why take flight when you can lounge?

Airports can be stressful places. Choose between the Priority Pass and Lounge Pass to take sanctuary in peaceful, stylish airport lounges around the globe.

Priority Pass
Designed with the frequent flyer in mind, we know that how you start a journey can make a big difference to how you feel on arrival.

We’ve designed the annual Priority Pass to give you the comfort and convenience of superb lounges across the globe – regardless of your airline or location. You’ll have access to over 500 lounges, with the same superb quality of refreshment, newspapers, internet access and service on offer. And since you’ve already had your fair share of delays, why wait any longer? Make airport anxiety a thing of the past today.

Lounge Pass
Fancy accessing a VIP lounge as part of a special trip or for when you will have time on your hands? The one-off Lounge Pass offers a truly high-flying travel experience regardless of your airline and ticket type, with a choice of refreshments, newspapers and internet access at the lounge of your choice. At £17 per person per visit, it’s not as expensive as you might think. Make lounge living part of your lifestyle today!


Ideas to develop the campaigns

‘Lounge living’
Lounge pass – affiliate campaign
Banner or skyscraper on affiliate sites
Possible slogan:’ You don’t have to travel first class to be a high flyer’
Concept – extending the concept of lounge living beyond lounge bars, hotel lounges to a young and affluent audience
Could be extended above the line and linked to the Priority Pass campaign.


‘Travel Traumas.com’ and ‘loungeliving.com’
Priority Pass - microsite and email bulletin campaign
Travel story nightmares magazine for executives - with contributions from readers
Email magazine offering information on ‘luxury travel lifestyle’, news on (could be linked to the microsite above) - along the lines of http://www.julib.com/

posted by Anna Stenning @ 2:41 AM