Anna Stenning Copywriter

Thursday, May 14, 2015

Guest editor for Ecozon@, the online European journal of nature writing

Tuesday, August 25, 2009

Article for Hotel Business magazine

SAMPLE COPY – ANNA STENNING
NOT FOR USE

Hospitality and the environment are profitable allies

As you plan for 2009, now is the ideal time to draw on your business's greatest asset for inspiration – its environment. Your customers are already thinking about it: Visit Britain reports that 31 per cent of consumers consider environmental issues when planning their holidays*. The Travel Foundation tells us only four per cent of holidaymakers would prefer a five-star hotel over a four-star establishment which is sustainably run. If anyone still needs persuading, many large tourism companies already have environmental programmes and will be looking for providers who share their commitment to sustainability. So how can you improve your green credentials?

Where to go for help
If you're starting from scratch, there are plenty of ways of getting help from independent authorities. A good place to start is with a self audit, such as the Green Audit Kit, which covers all aspects of your business, from marketing to customer experience, and provides a great opportunity to get staff on board. You can also opt for membership of a recognised environmental award provider, and work towards an ISO or Green Tourism Business Scheme certification. In return for subscription, you'll benefit from good publicity, advice on energy efficiency, find out about grants you may be eligible for, get help sourcing sustainable products and with writing a policy statement.

Cutting costs to you and the planet
The Government wants us to go green. A joint environmental initiative of the Government and hotel industry, Hospitable Climates, believes it can save the UK hospitality industry £31 million yearly by reducing carbon emissions. The Environment Agency offers practical fact sheets on water and energy saving, waste reduction and recycling, from the bathroom to the kitchen. And the Enhanced Capital Allowances scheme allows a business to write off the whole of the capital cost of their investment in sustainable technologies against their taxable profits of the period during which they make the investment.
Soon, however, we'll see more of the stick and less of the carrot as the Government is pressured into tackling carbon emissions that are already showing their devastating impact. But there are already examples of hotels and b&bs of all sizes establishing eco-credibility. Many publicise their use of local and organic food or wine; some offer wildlife gardens or nature walks, or incentives for customers to use public transport. Many manage to reduce their waste and improve energy efficiency. Regardless of size and budget, what distinguishes them is their direct relationship with their environment, the commitment of their staff, and the loyalty of customers.

*http://www.gos.gov.uk/gol/news/newsarchive/612846

Other useful websites:
www.sustainweb.org
www.green-business.co.uk
www.consideratehoteliers.com
www.envirowise.gov.uk
www.defra.gov.uk/environment
www.responsibletravel.com
www.ecotech.org.uk
www.carbontrust.co.uk/default.ct
www.environment-agency.gov.uk

462 words

Sunday, May 24, 2009

Sunday, June 22, 2008

Saturday, December 15, 2007

Article for Greek Business Publication

Benaki Musuem – won’t let bygones be bygone

The oldest museum in Greece, the Benaki Museum includes some of the most significant artifacts from Greece’s heritage, is constantly enriched by its many benefactors, and remains an important part of the nation’s collective history.

Items from as early as 2,500 BC were brought together by the patriotic Benaki family during the 19th to mid-20th centuries. Under the attention of the socially and culturally minded Antonis Benakis, the collection was donated in 1926 to the Greek state, when it became the Benaki Museum. Today, the museum is thriving, with three branches currently open in Athens, and further extensions planned for the future. The philanthropic aims of its founder are still central to the museum’s ethos, which implements the educational and cultural role of the collection within Greece and the world at large, making use of available technologies.

A spectacular glimpse at Greece’s past

Over 30,000 exhibits originate from antiquity and the Roman empire, to medieval Byzantine period, from the fall of Constantinople and Frankish-Ottoman rule, to independence in the 19th Century and the formation of the modern Greek State, and the Asia Minor disaster. The museum also contains an important collection of Islamic art, artifacts from ancient China, a history of children’s toys featuring 15,000 items, the N. Hadjikyriakos Ghikas Gallery and the collection of Coptic art, featuring a remarkably rich examples. In addition, the collection features a photographic archive, and a historical documents department.

The main Greek collection is housed in the famous neo-classical mansion of the Benaki museum, with its recently added wing, which has doubled the Museum's available space to 7000 m2 on five integrated interior floor levels and two basements.

The Museum’s Islamic collection has been moved to a group of buildings in the Kerameikos district of Athens, currently undergoing restoration, and the Department of Historical Archives is now housed at the house of Penelope Delta (Antonis’ sister, and popular Greek children’s author) in Kifissia.

From Mycenae to Milan
As an example of the museum’s innovative approach, its textile collection received international exposure through the European programme Tissus, where fashion experts from all over the world were able to gain access to the museum’s collection on the Internet. The Benaki Museum plans further development of its photographic archive, with the commissioning of new work, and digitization of the entire collection, which offers another rich resource for the Museum. In 1996-7, the museum also participated in Oikos, with the Museum of Oxford and Museum of Setubal (Portugal), aimed at celebrating everyday objects from across European culture.

The groundbreaking approach is part of the museum’s history. Benaki Museum was the first Greek museum to offer educational schemes for children, and its specialist education department maintains close working ties with teachers and educational experts. The museums also fulfils a wider social role, with outreach schemes with other museums in Greece, and loans to overseas organizations.

As well as significant donations from leading national cultural figures, the museum has received support from the Eleftherios Venizelos, The Panayotis and Efi Michelis Foundation, Alexandros S. Onassis, Lilian Voudouris, A.G. Leventis and Stavros Niarchos Foundations and from banking institutions such as Citibank, the National, Commercial and Ionian Banks, Ergobank and the Midland Bank.

The museum further benefits from the dedicated support of its Friends, the activities of its shop, café, publications department and marketing activities.

Friday, August 11, 2006

Landing page copy - Lounge Pass and Priority Pass

Priority Pass and Lounge Pass – Vivid Lime (Digital marketing agency)

Why take flight when you can lounge?

Airports can be stressful places. Choose between the Priority Pass and Lounge Pass to take sanctuary in peaceful, stylish airport lounges around the globe.

Priority Pass
Designed with the frequent flyer in mind, we know that how you start a journey can make a big difference to how you feel on arrival.

We’ve designed the annual Priority Pass to give you the comfort and convenience of superb lounges across the globe – regardless of your airline or location. You’ll have access to over 500 lounges, with the same superb quality of refreshment, newspapers, internet access and service on offer. And since you’ve already had your fair share of delays, why wait any longer? Make airport anxiety a thing of the past today.

Lounge Pass
Fancy accessing a VIP lounge as part of a special trip or for when you will have time on your hands? The one-off Lounge Pass offers a truly high-flying travel experience regardless of your airline and ticket type, with a choice of refreshments, newspapers and internet access at the lounge of your choice. At £17 per person per visit, it’s not as expensive as you might think. Make lounge living part of your lifestyle today!

Ideas to develop the campaigns

‘Lounge living’
Lounge pass – affiliate campaign
Banner or skyscraper on affiliate sites
Possible slogan:’ You don’t have to travel first class to be a high flyer’
Concept – extending the concept of lounge living beyond lounge bars, hotel lounges to a young and affluent audience
Could be extended above the line and linked to the Priority Pass campaign.

‘Travel Traumas.com’ and ‘loungeliving.com’
Priority Pass - microsite and email bulletin campaign
Travel story nightmares magazine for executives - with contributions from readers
Email magazine offering information on ‘luxury travel lifestyle’, news on (could be linked to the microsite above) - along the lines of http://www.julib.com/

Help content for uSwitch.com - digital TV

COPYDECK for uSwitch.com - Help content for site redesign

Digital TV guide
Switch on to digital with uSwitch
Find out if you are on the right channel with your digital TV package – USwitch.com compares all the deals available to you today and tells you what they involve.
[image alt tag – ‘Switch on to digital’]

Start your comparison now
Just enter your postcode
Why switch to digital TV?
Our much-loved analogue TV network that has been on place since the 1920s is going to be switched off, sometime before 2012. This isn’t a mean or cost-saving gesture by the government: it’s only by switching of analogue transmission that the government can increase the availability of digital services to everyone – which promise many more channels, better picture quality, and a whole host of other optional extras. So you’ll need to be prepared…

Does everyone have to switch to digital TV?
As a result, all televisions will have to be enabled to receive digital TV. This can be done either by buying a digital TV set top box (stb or digibox), or buying an integrated digital television that has a digital tuner built in (DTV). You’ll also need to choose your reception method – aerial, cable, telephone/asdl or Satellite, and get connected. Depending on the provider you choose, they may do this for you.

How much will switching to digital TV cost?
There is a digital TV package to suit everyone’s budgets and uSwitch.com is here to help you find it. Choose from the options that are important to you whether that’s the basic Freeview channels, subscription channels such Sky Sport or the Discovery Channel, a getting a digibox (stb) or that will allow you to pause and record TV. Then again, you might opt for a bundled deal for broadband, digital TV your home phone. Our digital TV comparison service will tell you about all the options available in your area.
What are the advantages of bundled packages?
Bundling services can be great step into integrating digital TV into your home:

- You can save money – providers often give a discount on your broadband or free calls if you sign up to a bundled package
- Easy bill management – you only receive one bill and need to make one payment each month

It’s also worth considering the drawbacks as well of bundling. The phone or internet connection that comes with your package may not be as good as the current one if you don’t compare all the features of your digital TV deal. Once you’ve completed your search on uSwitch, find more details on bundled packages on your supplier’s website.
Get the best deal for you
Remember that if you opt for cable or satellite, you may be locked into a contract. You’ll need to decide what other features are important to you: some packages will be compatible with high definition TV or offer digital recording services, and others can give you savings on other features such as broadband and phone.

Start your comparison today to find what digital TV deals are right for you on uSwitch.com

Tuesday, April 11, 2006

Press Ad - TMP

Online Content

COPY FOR NHS SALFORD:

You haven’t thought of working for the NHS before? This might be the time to think again. Salford PCT serves a population of more than a quarter of a million people who live in the heart of Greater Manchester. It’s made up of a number of distinct communities with their own identities and health needs, including semi-rural areas.

Band 3 Administration Assistant
£12,539 – £16,389 pa
NHS Funded Care & Adult Protection Unit, Sandringham House
Fixed-term contract up to 30th June 2007

The Care and Adult Protection Unit is expanding. That’s why we’re looking for a flexible, enthusiastic person to join a dynamic team acting as a focal point for service users and social care professionals.

To be right for this role, you will be computer literate with a word processing qualification such RSA II and ECDL. With experience of office based systems including databases and spreadsheets, you’ll possess a good knowledge of Microsoft applications together with experience of minute taking. You will have good communication skills and the ability to work under your own initiative or as part of a team.

In return, the PCT offers an exceptional selection of benefits, such as:
• NHS pension scheme;
• Childcare schemes;
• Complementary therapies;
• Corporate membership of Salford University’s leisure facilities;
• Professional development opportunities;
• A minimum of 27 days’ annual leave plus bank holidays;
• Flexible retirement opportunities.

For an informal discussion please contact Joan Sweeney, Lead Nurse, on 0161 212 4043 or Janet Day, Administrative Co-ordinator, on 0161 212 4163.

Please apply online via www.jobs.nhs.uk Ref: A&C04/137S.

Closing date: 29th March 2006.

Please note that this post may close before the stated date, subject to the number of successful applications received.

The Trust aims to be an equal opportunities employer.
The Trust operates a no smoking policy.
Committed to developing a workforce that is representative of the Community of Salford.

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Print Work - Arts Guild/BCA

Print Work - TMP

Curriculum Vitae

CURRENT
Finishing a PhD in Literature at the University of Worcester

CURRENT FREELANCE PROJECTS
Copywriter for TMP Worldwide (Monster.com)
Internet marketing campaigns for DGM (Search Optimisation, Pay-Per-Click and Pay-Per-Call)
Travel editor for St8ke Magazine (www.st8ke.com)

CREATIVE COPYWRITER FOR BCA (BERTELSMANN)
DECEMBER 2004 - DECEMBER 2005
See www.artsguild.co.uk
BCA is part of Bertelsmann Direct Group. I specialised in direct-response copywriting and marketing:
Innovative sales copy for brochures, magazines, leaflets and flyers
Attention-grabbing headlines and banner ads
Email campaigns
Project management
Concepts for press ads, inserts and brochures
Strategies and monitoring effectiveness of campaigns

EDITORIAL PROJECT MANAGER FOR VISION PAPERBACKS
MAY 2003 - -OCTOBER 2004
See www.visionpaperbacks.co.uk
Vision is a leading independent publisher of challenging non-fiction.
As Assistant Editor I produced sales-focused concepts for new books:
Project managing production, commissioning and editing new titles such as The Good Giving Guide
Copywriting for marketing materials, catalogues and book covers
Initiating marketing strategies
Creating schedules and overseeing freelance and print work
Developing and maintaining relationships with clients (prospective authors)

PUBLISHING ASSISTANT FOR AMNESTY INTERNATIONAL
DECEMBER 2001 - MAY 2003
AI is the UK’s biggest human rights NGO. This role involved exceptional written accuracy and strong analytical skills in writing about complex, value-driven issues:
Developing contacts and new supporters - representing the organisation at national events
Project management for marketing events, including negotiating costs
Writing for magazine, online bookshop and press ads

SKILLS
Project management; seeing projects from concept to completion
Managing and developing client relationships
Familiar with both Macintosh and PC environments, including the following applications;
QuarkXPress, Microsoft Word, Microsoft Excel, PowerPoint
Web development with Dreamweaver MX
Fluent written and spoken Spanish
Strong editorial skills: both copyediting, proofreading